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Effective Marketing Strategies in Product Creation

Marketing includes matters such as pricing and packaging of the product and creation of demand by advertising and sales campaigns. There are other options, of course, like product creation, resale rights marketing, joint ventures and the likes, but they are merely secondary to the above.

If you take the freelance route, it is important to ensure that all rights to profit from the final product, or any materials produced in its making, remain yours. Bookkeeping, physical product creation or delivery of goods can be done better with specialized help. Determining the purpose of the product is vital in niche product creation.

Implementation of Methodology – The choice of implementation of Six Sigma methodology depends on whether development is required on existing processes (DMAIC) or on new process/product design creation (DMADV). Determining what you really want to sell, something that you can be relaxed selling is the first step at the creation of a niche product. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts; to complete turnkey solutions, there is no excessive need to worry about spending time on the actual product sold to the customer.

For instance, you should be prepared to either perform yourself or to subcontract the completion of the following tasks:- Product idea research (are there any existing products or patents already existing for this idea)- Product specification document training (what it will do, how it will look, how will it be powered, and how the user will interface with it)- Marketing study (what it will be named, who would buy this, how much would they pay, how will we get customers to purchase the product)- Schematic or electronic circuit design process- Creation of a bill of material or BOM and an approved vendor’s list or AVL for each component in the design, preferably with multiple sources identified, with a BOM and AVL for each assembly level in the product- Printed circuit board layout design process (single sided board, double sided board, or multilayer board; size of the PCB; board material)- Mechanical packaging design with user interfaces (displays, buttons, switches, key. This removes all product creation costs from your budget as a marketer.

No other database of affiliate programs offers such a possibility for profit on either the affiliate side or the product creation site. Your chosen niche should allow for the creation of more than one product or service.

There are several marketing strategies that are necessary in the creation of a successful e-commerce web site – Email marketing (broadcasting) of prospects/customers – Effective use of auto responders (generate automatic email messages) – Online Newsletter – Online Form / Survey to capture your prospect’s email address – Electronic Product Delivery (if you sold a digital product) – Advertisement (Ad) Tracking – Back End Sales – Affiliate program etc.

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Real Estate – These Real Estate Terms Are Important For You to Know

If you are like the rest of us that own or rent office space, property costs are one of the largest business overhead expenses. It is very important that we comprehend the terms used in Real Estate. It is important that you understand the ramifications of taking over the title to a property or entering into a lease agreement with someone. Always consult with an attorney who specializes in real estate law. This will keep you out of a lot of problems which you do not need in business.

Real Estate Terms List:

1. Appraisal: This is a written report by a state-licensed appraiser that includes an unbiased analysis of the properties value and what led to that opinion. This is always required on all commercial property sales. If you are borrowing money, you will need an appraisal.

2. Broker: This is the person that brings together a buyer and a seller, or a landlord and a tenant, in a real estate transaction. All brokers must be licensed by the state where they work. Some work on a salary but most work on commission. They either represent the seller or the buyer; the lessor or the lessee.

3. Concessions: Benefits or discounts given by either the seller or landlord. This helps to close a sale or lease. Common concessions may include moving expenses, remodeling of office space or upgrades. This can also be used as an inducement of reduced rent for the initial term of the lease.

4. HVAC. An acronym for “heating-ventilation-air-conditioning” system in the unit. In a commercial building, the landlord generally is responsible for maintaining the HVAC. Often, they tenant can be responsible also, it depends on the terms of the concessions or lease.

5. Lien. This is a legal claim filed against a property for payment of a debt or money owed. If a property owner fails to pay, for example, the creditor can place a lien on his or her property. A lien will halt the sale of a property. It is important to know if there is a lien on a piece of property you are considering buying.

In conclusion, this is just a few terms that are important in a real estate transaction. Understanding what you are getting into is important. Always consult with a Real Estate Attorney before entering into a real estate traction. Remember, investigate the property you are considering investing in. This is called “Due Diligence” on your part before signing on the dotted line.

If you have any questions, feel free to visit our website.

Make Finding a Property Management Co Easier on Yourself by Asking the Right Questions

This is a four part series where we have outlined important questions to ask a property management company before hiring them.

Series 1 Company’s credentials
Series 2 Property management services
Series 3 Property management fees
Series 4 Tenant screening process

Property management companies come in all sizes, capabilities and expertise. Just because one works for one investor doesn’t necessarily mean they will work for you. Below we have outlined some important questions to ask a company during your initial interview process. Their answers to these questions will provide insight into their business capabilities, credentials and areas of expertise,and can provide you with an understanding of the type of services they offer which are important to you.

Series 1 – Credentials

Years in the business – Years in the business can equate to experience and stability within a company. Of course things such as changes in key personnel or senior management can jeopardize this. But generally this is a good indicator of a company with a solid foundation. Chances are they have solid processes and procedures in place to streamline the management of possibly hundreds of properties all at the same time. Make sure these “years in the business” are related to property management and not sales only. Just because they have 30 years running a real estate sale department does not make them an expert in property management or tenant relations.

Done business under another name – You should do your due diligence and contact the Better Business Bureau or other reliable service such as Dun & Bradstreet to see if the company your interested in has a good track record or any consumer complaints filed against them. The Better Business Bureau assigns grades from A to F with pluses and minuses. A+ is the highest grade and F is the lowest. The grade represents BBB’s degree of confidence that the business is operating in a trustworthy manner and will make a good faith effort to resolve any customer concerns. If the company your interested in has done business under another name you will want to check the track record of this business entity also.

Property Management Only or Sales also – Some investors will only hire companies that deal strictly in property management when it comes time to managing their rentals. These companies are focused on every aspect of property management since this is all they do, and they will not be influenced in trying to get you to sell and making a sales commission.

Other investors may find security in knowing they have a management company that is well verse in sales. A company that offers both sales and property management can be very useful if you plan on buying multiple properties and want to work exclusively with one company for buying and managing all these properties. These companies typically will have a good grasp of the overall market condition whether buying, selling for owner occupied or investment.

Real Estate or Brokers License – In order to practice business as a property manager some states require they process a Real estate or Broker’s license. To receive a license requires extensive education as well as passing the state’s licensing exam. In order to keep their license current they must also participate in ongoing courses. These courses and license designations cost money and show they have a commitment to their trade. Other states may only require a certificate, which consists of basic classes and passing a class exam.

Staff personnel – Some management company may employ hundreds of employees, while others may be run by a sole proprietor. What you want to find out here is the ratio between their portfolio of rental properties and managers they employ. In other words, if they manage several hundred properties yet only have two staff managers, they may be overworked and unable to give you the service you expect.

Type of properties you manage – Some property management companies manage all types of properties while others specialize in one type, such as residential. If you have a single-family house that needs managing, a company with 90% of its properties being commercial property may not be a good fit. Typically commercial and community association management is the most profitable for a property management company. And some residential property management company may prefer to manage only multi-unit apartment buildings of a certain size and not manage single family houses at all.

Associations/Affiliates – They are many local and national associations that are tailored for the property management community. These associations are full of valuable information, and are a great way to network amongst others in their industry. Once a member of these associations you have numerous channels of educational classes and seminars all geared toward enhancing their skills as property managers. Upon completing class requirements many are given professional designations to promote them as a professional in their field. Some popular associations are “National Association of Realtors®” (NAR), “National Association of Residential Property Managers®” (NARPM®), “Institute of Real Estate Management®” (IREM®), “Community Associations Institute” (CAI), “Building Owners and Managers Association” (BOMA) and the “National Apartment Association” (NAA).

Coming soon: Part 2 of 4 “Make finding a property management company easier on yourself by asking the right questions”- Property management services

Karen McDaniel
Principal/CEO
Property Management Profile LLC

Property Management Profile offers the most up-to-date listing of full-service property management companies nationwide. We have become a wealth of information and resource for the first-time landlord as well as the seasoned investors. We should know what we’re talking about, as owner and creator of Property Management Profile, Karen McDaniel, has owned and managed many of her own properties. Today, all are managed by professional property management companies, so she now has more time to continue her work educating and helping others make better choices when it comes to finding a qualified property management company.